Some say the company failed because of COVID. I suggest that maybe it's because it was peddling nonsense and run by a crank.

I could start by talking about Man's eternal quest for life, seeking to defy the reaper's scythe by any means necessary. I could cite Gilgamesh and Sisyphus and their antiquarian struggles. I could even talk about grim statistical inevitability of the actuarial life tables, by which human lifetimes are quantified and divvied up.